CAN YOU PUT ANYTHING ON A BILLBOARD?
Not exactly — but far more people can use billboards than most expect.
Billboards are public-facing, highly regulated advertising spaces, which means content must meet specific standards before it can be displayed.
But within those guidelines, a wide range of people — not just large companies — can create digital billboard content and run billboard advertising campaigns.
WHO CAN PUT SOMETHING ON A BILLBOARD?
In today's digital billboard environment, access has expanded significantly.
In most cases, billboard advertising is no longer limited to large brands or agencies.
Today, people using billboards include:
- Small business owners
- Creators and influencers
- Event organizers
- Musicians and artists
- Individuals celebrating personal moments
👉 If you have an idea, there's a good chance it can work within billboard guidelines.
WHAT YOU CAN PUT ON A BILLBOARD
Most digital billboard content falls into categories like:
- Business promotions
- Events and announcements
- Personal messages (birthdays, shoutouts, celebrations)
- Creative campaigns
- Music releases and content drops
- Positive or community messaging
These types of billboard advertising campaigns make up the majority of content displayed in public spaces.
WHAT YOU CAN'T PUT ON A BILLBOARD
Because billboards are public and highly visible, there are clear limits on what can be displayed.
Content generally cannot include:
- Explicit or adult material
- Profanity or vulgar language
- Hateful or offensive messaging
- Misleading or deceptive claims
- Copyright-infringing content
- Anything that violates local regulations or operator policies
These guidelines apply to all billboard advertising campaigns to ensure content remains appropriate for a general audience.
WHY BILLBOARD CONTENT HAS RESTRICTIONS
Billboards aren't private screens — they're part of the public environment.
Because of that:
- Content must be appropriate for a general audience
- Billboard operators are responsible for what is displayed
- Every campaign must be reviewed before going live
👉 This is why moderation exists — to keep billboard advertising safe, compliant, and usable for everyone.
HOW BILLBOARD CONTENT APPROVAL WORKS
Before any digital billboard content goes live:
- You submit your idea or design
- It's reviewed for compliance and quality
- If needed, we help refine it
- It gets scheduled and goes live
This process ensures that every billboard advertising campaign meets guidelines while still allowing creative flexibility.
👉 The process is fast, but intentional.
ARE BILLBOARDS REGULATED LIKE OTHER MEDIA?
Billboards are typically regulated in a similar way to other forms of public advertising, such as print media.
Because billboard operators are responsible for what is displayed, all content must be reviewed and approved before it goes live.
This is why content moderation exists — not to limit creativity, but to ensure billboard advertising remains appropriate for a broad public audience.
THE BIG SHIFT: BILLBOARDS ARE NOW ACCESSIBLE
For a long time, billboard advertising felt out of reach.
It was mostly used by:
- Large companies
- Agencies
- High-budget advertisers
That's changing.
👉 Today, digital billboards are becoming accessible to everyday people, creators, and businesses — within clear and responsible guidelines.
REAL EXAMPLES OF WHAT PEOPLE PUT ON BILLBOARDS
People are using billboards for:
- Launching a new business
- Promoting an event
- Celebrating a birthday
- Dropping a music release
- Creating social media content
- Sharing a message with the city
NOT SURE IF YOUR IDEA WORKS?
Not sure if your idea fits billboard guidelines?
Most people aren't — and that's completely normal.
Text us your idea — even if it's rough — and we'll tell you what's possible and how to make it work.