Most people have never done it before, and it's not always obvious where to start.
When I first looked into using billboards as a small business owner, I realized pretty quickly that I didn't fully understand how the process worked, what options were available, or how to move quickly when timing mattered.
That experience led to building a simpler, more accessible way to get on a billboard — designed especially for people doing it for the first time.
In many cases today, you can go from idea to live billboard in as little as 30 minutes.
WHO CAN GET ON A BILLBOARD?
(More people than you think.)
Getting on a billboard isn't limited to large companies or big-budget campaigns. Today, people across different industries and goals are already using billboards in creative ways:
SMALL BUSINESSES
Promote your business locally and stay top-of-mind with thousands of people driving by every day.
See what Nashville billboard advertising costs →MUSICIANS & ARTISTS
Launch new music, create standout content, and turn your release into a real-world moment people can share.
Get your music on a billboard →BRANDS & EVENTS
Promote launches, activations, special events, or announcements that deserve real attention.
CREATORS & INDIVIDUALS
Share a message, celebrate something meaningful, or bring an idea to life on a massive screen.
WHY IT CAN FEEL UNCLEAR AT FIRST
If you've never done it before, getting on a billboard can feel unfamiliar.
There are different formats, timing options, and availability windows — and it's not always obvious how to piece everything together or move quickly when an opportunity comes up.
That's exactly the gap we set out to simplify.
A SIMPLER WAY TO GET ON A BILLBOARD
Today, getting on a billboard in Nashville can be simple, flexible, and fast — even if it's your first time. Here's how it works:
- STEP 1: UPLOAD YOUR DESIGNOr we'll help create it.
- STEP 2: CHOOSE WHEN IT RUNSRush hour, events, or custom timing.
- STEP 3: GO LIVE ON THE BILLBOARDOften within minutes.
- STEP 4: CAPTURE CONTENT AND SHARE ITPhotos, drone footage, and reels — handled.
In many cases, you can be live the same day — often within minutes.
We'll guide you through each step and help optimize your campaign based on your goals.
We don't just put you on the billboard — we help you turn it into something bigger. From content creation to capturing photos and videos, we make sure your moment doesn't just exist on the screen — it spreads across social media and beyond.
HOW PEOPLE ARE USING BILLBOARDS TODAY
Some are focused on visibility. Others are focused on content. Many are doing both.
Every campaign has a different goal. Here are some of the most common ways people use billboards:
- Small businesses building local awareness
- Musicians promoting new releases
- Brands launching products or events
- Authors promoting books
- Companies highlighting key moments or milestones
Some run ongoing daily presence. Others focus on short, high-impact moments. Both can work — it depends on your goal.
HOW MUCH DOES IT COST?
Billboard campaigns can vary widely depending on timing, frequency, and scale.
At The Public Bored, we've made it accessible:
- Campaigns starting around $250/month
- Flexible options for daily presence or short-term features
- Volume-based pricing for larger campaigns
You don't need a large budget to get started — just a clear idea and a goal.
Most people start small and scale up once they see what's possible. Whether you're just getting started or scaling up, there's a path to get your message on the board.
CAN YOU GET ON THE NASHVILLE SIGN?
Yes.
The Nashville Sign is one of the most visible digital billboards in the city — and one of the most impactful places to be seen.
Whether you're promoting a business, releasing music, or launching something new, you can get your message live on one of Tennessee's most iconic screens.
We'll guide you through exactly how to make it happen.
See what you can (and can't) put on a billboard →
NASHVILLE BILLBOARD ADVERTISING, EXPLAINED
Billboard advertising in Nashville, TN used to mean calling a media company, waiting on availability, signing for months, and printing vinyl. Digital changed that. One screen now carries several advertisers in rotation, which is why a billboard in Nashville can start at a few hundred dollars instead of a few thousand.
Of all the Nashville outdoor advertising options, digital billboards are the most flexible entry point: no print production, no installation window, and creative you can swap the same day. Static boards, wallscapes, and transit wraps still have their place, but they usually require longer commitments and bigger budgets.
Here's what that means in practice:
- You book time, not a whole board. Your creative rotates through the day alongside others.
- You can change it whenever. New offer, new show date, new artwork, no reprinting.
- You can start tiny. One day, one moment, one photo, and grow from there.
- Timing is a lever. Rush hour, game nights, and event weekends put you in front of far more people for the same spend.
Nashville is unusually good for this. Downtown traffic is dense, visitors are constantly filming, and a billboard here tends to travel further online than the same board would in a quieter city.
Where our billboards are
Our main screen is a 38ft digital billboard in Nashville, Tennessee. We also run a highway-facing digital billboard in Minot, North Dakota, where you can design a Minot billboard and see it live from $29/mo. Searching closer to Rutherford County? See billboards near Murfreesboro. You can also watch the Nashville billboard live right now. Full details on both screens are on our billboard locations page.
Planning the artwork? See billboard sizes and specs, compare digital and static billboards, or read real customer stories.
Common mistakes to avoid
- Too many words. Drivers get a few seconds. Seven words is plenty.
- Small type. If it's hard to read on your phone, it's unreadable at 55mph.
- No reason to act. A name people can search, or a short handle, beats a long web address.
- Low contrast. Bright artwork on a dark background reads best at night.
FREQUENTLY ASKED QUESTIONS
How fast can I get on a billboard in Nashville?+
In many cases you can go from idea to live billboard in as little as 30 minutes. Many first-time campaigns are live the same day they're submitted.
Who can put a message on a Nashville billboard?+
Small businesses, musicians, brands, event organizers, authors, and individuals all use our billboards. You don't need to be a big advertiser — 90% of our customers have never been on a billboard before.
How much does it cost to get on a billboard in Nashville?+
Billboards have a large range of pricing, starting as little as $250/month and going up to $40,000/month and more, depending on your vision, the amount of exposure you're looking for, how much production you'd like to have done, and the length of time you'd like to be visible for.
Can I get my message on the Nashville Sign?+
Yes. The Nashville Sign is one of the most visible digital billboards in the city. We'll guide you through exactly how to make your campaign live on it.
Do I need to design the billboard myself?+
No. You can upload your own design, or we'll help create one for you. We also capture professional photos, drone footage, and social-ready reels of your billboard going live.
How does Nashville billboard advertising compare to social media ads?+
Social ads disappear the second someone scrolls. A billboard in Nashville sits in front of the same commuters day after day, and it gives you a real-world photo and video moment you can post afterward. Most people here use both: the billboard creates the content, social media spreads it.
Do I need a long contract to advertise on a billboard in Nashville?+
No. Traditional billboard advertising usually locks you into months at a time. Digital billboards let you book a single day, a week, or a rolling month, and you can change your creative whenever you like.
Where are the billboards located?+
Our main screen is a 38ft digital billboard in Nashville, Tennessee, facing heavy daily traffic heading into downtown. We also run a highway-facing digital billboard in Minot, North Dakota.