Most people have never done it before, and it's not always obvious where to start.
When I first looked into using billboards as a small business owner, I realized pretty quickly that I didn't fully understand how the process worked, what options were available, or how to move quickly when timing mattered.
That experience led to building a simpler, more accessible way to get on a billboard — designed especially for people doing it for the first time.
In many cases today, you can go from idea to live billboard in as little as 30 minutes.
WHO CAN GET ON A BILLBOARD?
(More people than you think.)
Getting on a billboard isn't limited to large companies or big-budget campaigns. Today, people across different industries and goals are already using billboards in creative ways:
SMALL BUSINESSES
Promote your business locally and stay top-of-mind with thousands of people driving by every day.
See how businesses are using billboards →MUSICIANS & ARTISTS
Launch new music, create standout content, and turn your release into a real-world moment people can share.
Learn how musicians are using billboards →BRANDS & EVENTS
Promote launches, activations, special events, or announcements that deserve real attention.
CREATORS & INDIVIDUALS
Share a message, celebrate something meaningful, or bring an idea to life on a massive screen.
WHY IT CAN FEEL UNCLEAR AT FIRST
If you've never done it before, getting on a billboard can feel unfamiliar.
There are different formats, timing options, and availability windows — and it's not always obvious how to piece everything together or move quickly when an opportunity comes up.
That's exactly the gap we set out to simplify.
A SIMPLER WAY TO GET ON A BILLBOARD
Today, getting on a billboard in Nashville can be simple, flexible, and fast — even if it's your first time. Here's how it works:
- STEP 1: UPLOAD YOUR DESIGNOr we'll help create it.
- STEP 2: CHOOSE WHEN IT RUNSRush hour, events, or custom timing.
- STEP 3: GO LIVE ON THE BILLBOARDOften within minutes.
- STEP 4: CAPTURE CONTENT AND SHARE ITPhotos, drone footage, and reels — handled.
In many cases, you can be live the same day — often within minutes.
We'll guide you through each step and help optimize your campaign based on your goals.
We don't just put you on the billboard — we help you turn it into something bigger. From content creation to capturing photos and videos, we make sure your moment doesn't just exist on the screen — it spreads across social media and beyond.
HOW PEOPLE ARE USING BILLBOARDS TODAY
Some are focused on visibility. Others are focused on content. Many are doing both.
Every campaign has a different goal. Here are some of the most common ways people use billboards:
- Small businesses building local awareness
- Musicians promoting new releases
- Brands launching products or events
- Authors promoting books
- Companies highlighting key moments or milestones
Some run ongoing daily presence. Others focus on short, high-impact moments. Both can work — it depends on your goal.
HOW MUCH DOES IT COST?
Billboard campaigns can vary widely depending on timing, frequency, and scale.
At The Public Bored, we've made it accessible:
- Campaigns starting around $250/month
- Flexible options for daily presence or short-term features
- Volume-based pricing for larger campaigns
You don't need a large budget to get started — just a clear idea and a goal.
Most people start small and scale up once they see what's possible. Whether you're just getting started or scaling up, there's a path to get your message on the board.
CAN YOU GET ON THE NASHVILLE SIGN?
Yes.
The Nashville Sign is one of the most visible digital billboards in the city — and one of the most impactful places to be seen.
Whether you're promoting a business, releasing music, or launching something new, you can get your message live on one of Tennessee's most iconic screens.
We'll guide you through exactly how to make it happen.
See what you can (and can't) put on a billboard →
FREQUENTLY ASKED QUESTIONS
How fast can I get on a billboard in Nashville?+
In many cases you can go from idea to live billboard in as little as 30 minutes. Many first-time campaigns are live the same day they're submitted.
Who can put a message on a Nashville billboard?+
Small businesses, musicians, brands, event organizers, authors, and individuals all use our billboards. You don't need to be a big advertiser — 90% of our customers have never been on a billboard before.
How much does it cost to get on a billboard in Nashville?+
Billboards have a large range of pricing, starting as little as $250/month and going up to $40,000/month and more, depending on your vision, the amount of exposure you're looking for, how much production you'd like to have done, and the length of time you'd like to be visible for.
Can I get my message on the Nashville Sign?+
Yes. The Nashville Sign is one of the most visible digital billboards in the city. We'll guide you through exactly how to make your campaign live on it.
Do I need to design the billboard myself?+
No. You can upload your own design, or we'll help create one for you. We also capture professional photos, drone footage, and social-ready reels of your billboard going live.