Design at the exact pixel size of the board you are booking and almost everything else falls into place.
OUR SCREEN DIMENSIONS
Export at those exact dimensions. Artwork supplied at a different aspect ratio has to be fitted, which can leave bars or crop something you wanted in frame.
- Nashville (flagship, 38ft): 1056 x 1056 pixels, square format
- Minot, ND: 936 x 226 pixels, wide horizontal format
FILE REQUIREMENTS
- Formats: JPG or PNG
- Color: RGB, not CMYK
- File size: under about 10 MB
- Flattened: export a single raster image, no layered source files
DESIGN RULES THAT ACTUALLY MATTER
- One idea: six to eight words is the practical limit at driving speed
- Big type: if it is hard to read on your phone at arm's length, it is hard to read from the road
- High contrast: light type on dark, or dark on light, with nothing in between
- Safe margin: keep text and logos five percent in from every edge
- Bright and simple: LED screens favor bold color and clean shapes over fine detail
IF YOU DO NOT HAVE A DESIGNER
You can type a message and we will set it on a clean template, or upload a photo and we will fit it to the screen. Once your total spend reaches $500 you can choose creative design support from our team, and at $750 you get design support plus drone aerial photography of your board.
You can also try the free mockup tool to see how your artwork looks on a real billboard before you book.
FREQUENTLY ASKED QUESTIONS
What size should billboard artwork be?+
It depends on the board. Our Nashville digital screen takes artwork at 1056 x 1056 pixels, and our Minot screen takes 936 x 226 pixels. Design at the exact pixel size of the board you are booking.
What file formats do you accept?+
JPG and PNG both work. Export at full quality and keep the file under about 10 MB. If you are supplying a design built in a vector tool, export a flattened raster at the exact pixel dimensions.
How many words should a billboard have?+
Around six to eight words is the practical ceiling. Drivers typically have a few seconds of read time, so one idea per board works far better than a paragraph.
What resolution or DPI do digital billboards need?+
DPI is not the useful measure for an LED screen. Match the pixel dimensions of the board exactly and the screen handles the rest.
Do I need to leave a safe margin?+
Yes. Keep important text and logos at least five percent in from every edge so nothing sits uncomfortably close to the frame.
Keep reading: try the free billboard mockup tool, digital vs static billboards, what you can put on a billboard.