The billboard is the starting point. What people do with the photo afterward is usually the bigger story.
JULIA COLE: AN ALBUM LAUNCH
Julia Cole put her album artwork on the Nashville screen for the release of Love You To Death, then invited fans to send in their own messages. Fan submissions ran on the board alongside the artwork, and each fan got a photo of their message on a real billboard.
The campaign gave the release a physical moment in Music City and gave fans something personal to post about, which spread the launch well past the screen itself.
BREANNA NIX: FANS ON THE BOARD
Breanna Nix's campaign ran fan messages on the billboard and brought supporters out to see it in person. The footage and photos from that day became content her audience shared on its own.
This is the shape most experience campaigns take: the artist supplies the moment, the audience supplies the messages, and everyone walks away with something to keep.
LOCAL BUSINESSES AND PERSONAL MOMENTS
Alongside the music campaigns, the board runs birthday messages, proposals, graduations, and local business promotions. Those bookings are often short and inexpensive, and they come back with photos and video the customer uses for months.
It is the same format either way: a real screen, a real photo, and something worth sharing.
WANT TO HOST YOUR OWN?
If you have an audience, an experience campaign turns billboard time into participation. You book the screen time, we build your campaign page, and your audience submits their messages or photos. Approved submissions run on the billboard, and every participant gets their own billboard photo back to keep and share.
You watch it all from a host dashboard as submissions come in. It works for album launches, grand openings, community events, and milestones, anywhere people would be proud to see their name on a Nashville billboard.
FREQUENTLY ASKED QUESTIONS
What kinds of campaigns run on your billboard?+
Album launches, business promotions, personal milestones, and experience campaigns where an audience submits messages or photos that run on the screen.
What is an experience campaign?+
A campaign page where a musician, brand, or creator invites their audience to submit a message or photo. Approved submissions run on the billboard, and every participant gets their own billboard photo back to keep and share.
Can I host my own experience campaign?+
Yes. You can apply to host one, and you get a dashboard to watch submissions come in.
Do participants pay anything?+
On the campaigns we run, participating is free for the audience. The host books the billboard time.
Can I see a campaign happening right now?+
Yes. The experiences page lists what is open, and the billboard streams live 24/7.
Keep reading: browse live experience campaigns, see past campaigns, billboards for small business.